Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
411200
RGB
65, 18, 0
HSL
17, 100%, 13%
HSB
17, 100%, 25%
CMYK
0, 72, 100, 75
LAB
13, 22, 20
LCH
13, 30, 42
OKLCH
0.26, 0.08, 41
XYZ
2, 2, 0
LUV
13, 29, 11
HWB
17, 0%, 75%
Pantone
478 C
Harmonies
Shades & tints
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