Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
411C09
RGB
65, 28, 9
HSL
20, 76%, 15%
HSB
20, 86%, 25%
CMYK
0, 57, 86, 75
LAB
16, 17, 20
LCH
16, 26, 49
OKLCH
0.28, 0.06, 46
XYZ
3, 2, 1
LUV
16, 23, 12
HWB
20, 4%, 75%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.