Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
415C83
RGB
65, 92, 131
HSL
215, 34%, 38%
HSB
215, 50%, 51%
CMYK
50, 30, 0, 49
LAB
38, -1, -25
LCH
38, 25, 267
OKLCH
0.47, 0.07, 258
XYZ
10, 10, 23
LUV
38, -13, -35
HWB
215, 25%, 49%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.