Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
416495
RGB
65, 100, 149
HSL
215, 39%, 42%
HSB
215, 56%, 58%
CMYK
56, 33, 0, 42
LAB
41, -1, -31
LCH
41, 31, 268
OKLCH
0.50, 0.09, 257
XYZ
12, 12, 30
LUV
41, -16, -44
HWB
215, 25%, 42%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.