Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
41669A
RGB
65, 102, 154
HSL
215, 41%, 43%
HSB
215, 58%, 60%
CMYK
58, 34, 0, 40
LAB
42, -1, -33
LCH
42, 33, 268
OKLCH
0.51, 0.09, 257
XYZ
13, 13, 32
LUV
42, -17, -47
HWB
215, 25%, 40%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.