Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
416769
RGB
65, 103, 105
HSL
183, 24%, 33%
HSB
183, 38%, 41%
CMYK
38, 2, 0, 59
LAB
41, -14, -6
LCH
41, 15, 203
OKLCH
0.49, 0.04, 200
XYZ
10, 12, 15
LUV
41, -18, -5
HWB
183, 25%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.