Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A8D1D3
RGB
168, 209, 211
HSL
183, 33%, 74%
HSB
183, 20%, 83%
CMYK
20, 1, 0, 17
LAB
81, -14, -6
LCH
81, 15, 203
OKLCH
0.83, 0.04, 200
XYZ
51, 59, 70
LUV
81, -21, -6
HWB
183, 66%, 17%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.