Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
417FD3
RGB
65, 127, 211
HSL
215, 62%, 54%
HSB
215, 69%, 83%
CMYK
69, 40, 0, 17
LAB
52, 1, -50
LCH
52, 50, 271
OKLCH
0.60, 0.14, 257
XYZ
22, 21, 65
LUV
52, -24, -76
HWB
215, 25%, 17%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.