Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4182A5
RGB
65, 130, 165
HSL
201, 43%, 45%
HSB
201, 61%, 65%
CMYK
61, 21, 0, 35
LAB
51, -13, -25
LCH
51, 29, 242
OKLCH
0.58, 0.09, 234
XYZ
17, 20, 39
LUV
51, -27, -36
HWB
201, 25%, 35%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.