Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
418ABC
RGB
65, 138, 188
HSL
204, 49%, 50%
HSB
204, 65%, 74%
CMYK
65, 27, 0, 26
LAB
54, -11, -34
LCH
54, 35, 251
OKLCH
0.61, 0.11, 241
XYZ
20, 23, 51
LUV
54, -29, -49
HWB
204, 25%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.