Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
418ABD
RGB
65, 138, 189
HSL
205, 49%, 50%
HSB
205, 66%, 74%
CMYK
66, 27, 0, 26
LAB
55, -11, -34
LCH
55, 36, 252
OKLCH
0.61, 0.11, 242
XYZ
20, 23, 51
LUV
55, -29, -50
HWB
205, 25%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.