Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
418EF7
RGB
65, 142, 247
HSL
215, 92%, 61%
HSB
215, 74%, 97%
CMYK
74, 43, 0, 3
LAB
58, 3, -61
LCH
58, 61, 273
OKLCH
0.65, 0.17, 257
XYZ
29, 27, 92
LUV
58, -28, -94
HWB
215, 25%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.