Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
419CFB
RGB
65, 156, 251
HSL
211, 96%, 62%
HSB
211, 74%, 98%
CMYK
74, 38, 0, 2
LAB
62, -3, -56
LCH
62, 56, 267
OKLCH
0.68, 0.16, 252
XYZ
31, 32, 96
LUV
62, -32, -88
HWB
211, 25%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.