Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
419ED3
RGB
65, 158, 211
HSL
202, 62%, 54%
HSB
202, 69%, 83%
CMYK
69, 25, 0, 17
LAB
61, -15, -36
LCH
61, 39, 247
OKLCH
0.67, 0.12, 237
XYZ
26, 30, 66
LUV
61, -35, -53
HWB
202, 25%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.