Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
419EE9
RGB
65, 158, 233
HSL
207, 79%, 58%
HSB
207, 72%, 91%
CMYK
72, 32, 0, 9
LAB
62, -9, -47
LCH
62, 48, 259
OKLCH
0.68, 0.14, 246
XYZ
29, 31, 82
LUV
62, -34, -72
HWB
207, 25%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.