Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
41A4DB
RGB
65, 164, 219
HSL
201, 68%, 56%
HSB
201, 70%, 86%
CMYK
70, 25, 0, 14
LAB
63, -16, -37
LCH
63, 40, 246
OKLCH
0.68, 0.12, 237
XYZ
28, 33, 72
LUV
63, -37, -55
HWB
201, 25%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.