Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
420501
RGB
66, 5, 1
HSL
4, 97%, 13%
HSB
4, 98%, 26%
CMYK
0, 92, 98, 74
LAB
11, 29, 18
LCH
11, 34, 32
OKLCH
0.24, 0.09, 31
XYZ
2, 1, 0
LUV
11, 33, 8
HWB
4, 0%, 74%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.