Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
421B08
RGB
66, 27, 8
HSL
20, 78%, 15%
HSB
20, 88%, 26%
CMYK
0, 59, 88, 74
LAB
16, 18, 20
LCH
16, 27, 48
OKLCH
0.28, 0.07, 44
XYZ
3, 2, 0
LUV
16, 25, 12
HWB
20, 3%, 74%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.