Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
429EFC
RGB
66, 158, 252
HSL
210, 97%, 62%
HSB
210, 74%, 99%
CMYK
74, 37, 0, 1
LAB
63, -4, -56
LCH
63, 56, 266
OKLCH
0.69, 0.16, 252
XYZ
32, 33, 97
LUV
63, -33, -87
HWB
210, 26%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.