Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
435570
RGB
67, 85, 112
HSL
216, 25%, 35%
HSB
216, 40%, 44%
CMYK
40, 24, 0, 56
LAB
35, -1, -18
LCH
35, 18, 265
OKLCH
0.45, 0.05, 258
XYZ
8, 9, 17
LUV
35, -9, -24
HWB
216, 26%, 56%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.