Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
435A7B
RGB
67, 90, 123
HSL
215, 29%, 37%
HSB
215, 46%, 48%
CMYK
46, 27, 0, 52
LAB
37, -2, -22
LCH
37, 22, 265
OKLCH
0.46, 0.06, 257
XYZ
10, 10, 20
LUV
37, -11, -29
HWB
215, 26%, 52%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.