Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
435C81
RGB
67, 92, 129
HSL
216, 32%, 38%
HSB
216, 48%, 51%
CMYK
48, 29, 0, 49
LAB
38, -1, -24
LCH
38, 24, 267
OKLCH
0.47, 0.07, 258
XYZ
10, 10, 22
LUV
38, -12, -33
HWB
216, 26%, 49%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.