Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
435D74
RGB
67, 93, 116
HSL
208, 27%, 36%
HSB
208, 42%, 45%
CMYK
42, 20, 0, 55
LAB
38, -5, -16
LCH
38, 17, 253
OKLCH
0.47, 0.05, 246
XYZ
9, 10, 18
LUV
38, -13, -21
HWB
208, 26%, 55%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.