Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
435E79
RGB
67, 94, 121
HSL
210, 29%, 37%
HSB
210, 45%, 47%
CMYK
45, 22, 0, 53
LAB
39, -4, -19
LCH
39, 19, 256
OKLCH
0.47, 0.05, 249
XYZ
10, 11, 20
LUV
39, -13, -25
HWB
210, 26%, 53%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.