Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436089
RGB
67, 96, 137
HSL
215, 34%, 40%
HSB
215, 51%, 54%
CMYK
51, 30, 0, 46
LAB
40, -2, -26
LCH
40, 27, 266
OKLCH
0.48, 0.07, 257
XYZ
11, 11, 25
LUV
40, -14, -37
HWB
215, 26%, 46%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.