Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436588
RGB
67, 101, 136
HSL
210, 34%, 40%
HSB
210, 51%, 53%
CMYK
51, 26, 0, 47
LAB
41, -5, -24
LCH
41, 24, 259
OKLCH
0.50, 0.07, 250
XYZ
11, 12, 25
LUV
41, -16, -32
HWB
210, 26%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.