Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436776
RGB
67, 103, 118
HSL
198, 28%, 36%
HSB
198, 43%, 46%
CMYK
43, 13, 0, 54
LAB
41, -10, -13
LCH
41, 16, 231
OKLCH
0.49, 0.05, 226
XYZ
10, 12, 19
LUV
41, -17, -16
HWB
198, 26%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.