Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436783
RGB
67, 103, 131
HSL
206, 32%, 39%
HSB
206, 49%, 51%
CMYK
49, 21, 0, 49
LAB
42, -7, -20
LCH
42, 21, 250
OKLCH
0.50, 0.06, 243
XYZ
11, 13, 23
LUV
42, -17, -27
HWB
206, 26%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.