Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436784
RGB
67, 103, 132
HSL
207, 33%, 39%
HSB
207, 49%, 52%
CMYK
49, 22, 0, 48
LAB
42, -7, -20
LCH
42, 22, 252
OKLCH
0.50, 0.06, 244
XYZ
11, 13, 24
LUV
42, -17, -28
HWB
207, 26%, 48%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.