Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5B809E
RGB
91, 128, 158
HSL
207, 27%, 49%
HSB
207, 42%, 62%
CMYK
42, 19, 0, 38
LAB
52, -7, -21
LCH
52, 22, 250
OKLCH
0.58, 0.06, 244
XYZ
18, 20, 35
LUV
52, -18, -29
HWB
207, 36%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.