Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43696E
RGB
67, 105, 110
HSL
187, 24%, 35%
HSB
187, 39%, 43%
CMYK
39, 5, 0, 57
LAB
42, -13, -7
LCH
42, 15, 210
OKLCH
0.49, 0.04, 206
XYZ
10, 12, 17
LUV
42, -18, -8
HWB
187, 26%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.