Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43699F
RGB
67, 105, 159
HSL
215, 41%, 44%
HSB
215, 58%, 62%
CMYK
58, 34, 0, 38
LAB
43, -1, -34
LCH
43, 34, 268
OKLCH
0.52, 0.10, 257
XYZ
14, 14, 35
LUV
43, -17, -49
HWB
215, 26%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.