Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436CA7
RGB
67, 108, 167
HSL
215, 43%, 46%
HSB
215, 60%, 65%
CMYK
60, 35, 0, 35
LAB
45, 0, -37
LCH
45, 37, 269
OKLCH
0.53, 0.10, 258
XYZ
15, 15, 39
LUV
45, -18, -53
HWB
215, 26%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.