Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436DAD
RGB
67, 109, 173
HSL
216, 44%, 47%
HSB
216, 61%, 68%
CMYK
61, 37, 0, 32
LAB
45, 1, -39
LCH
45, 39, 271
OKLCH
0.53, 0.11, 259
XYZ
15, 15, 42
LUV
45, -18, -57
HWB
216, 26%, 32%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.