Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
436F7E
RGB
67, 111, 126
HSL
195, 31%, 38%
HSB
195, 47%, 49%
CMYK
47, 12, 0, 51
LAB
44, -13, -13
LCH
44, 18, 227
OKLCH
0.52, 0.05, 222
XYZ
12, 14, 22
LUV
44, -20, -17
HWB
195, 26%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.