Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4372A8
RGB
67, 114, 168
HSL
212, 43%, 46%
HSB
212, 60%, 66%
CMYK
60, 32, 0, 34
LAB
47, -4, -34
LCH
47, 35, 264
OKLCH
0.54, 0.10, 253
XYZ
15, 16, 39
LUV
47, -20, -50
HWB
212, 26%, 34%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.