Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43769E
RGB
67, 118, 158
HSL
206, 40%, 44%
HSB
206, 58%, 62%
CMYK
58, 25, 0, 38
LAB
47, -8, -27
LCH
47, 29, 253
OKLCH
0.55, 0.08, 244
XYZ
15, 17, 35
LUV
47, -22, -38
HWB
206, 26%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.