Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4376BD
RGB
67, 118, 189
HSL
215, 48%, 50%
HSB
215, 65%, 74%
CMYK
65, 38, 0, 26
LAB
49, 0, -43
LCH
49, 43, 270
OKLCH
0.56, 0.12, 257
XYZ
18, 18, 51
LUV
49, -21, -64
HWB
215, 26%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.