Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43859E
RGB
67, 133, 158
HSL
196, 40%, 44%
HSB
196, 58%, 62%
CMYK
58, 16, 0, 38
LAB
52, -16, -20
LCH
52, 26, 231
OKLCH
0.58, 0.08, 225
XYZ
17, 20, 35
LUV
52, -28, -27
HWB
196, 26%, 38%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.