Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
438AEB
RGB
67, 138, 235
HSL
215, 81%, 59%
HSB
215, 71%, 92%
CMYK
71, 41, 0, 8
LAB
57, 2, -57
LCH
57, 57, 272
OKLCH
0.64, 0.16, 257
XYZ
26, 25, 82
LUV
57, -27, -87
HWB
215, 26%, 8%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.