Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
438AFE
RGB
67, 138, 254
HSL
217, 99%, 63%
HSB
217, 74%, 100%
CMYK
74, 46, 0, 0
LAB
58, 8, -65
LCH
58, 66, 277
OKLCH
0.65, 0.19, 260
XYZ
29, 27, 97
LUV
58, -26, -102
HWB
217, 26%, 0%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.