Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
438BB4
RGB
67, 139, 180
HSL
202, 46%, 48%
HSB
202, 63%, 71%
CMYK
63, 23, 0, 29
LAB
55, -14, -29
LCH
55, 32, 245
OKLCH
0.61, 0.10, 236
XYZ
20, 23, 47
LUV
55, -29, -41
HWB
202, 26%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.