Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
438CB8
RGB
67, 140, 184
HSL
203, 47%, 49%
HSB
203, 64%, 72%
CMYK
64, 24, 0, 28
LAB
55, -13, -30
LCH
55, 33, 247
OKLCH
0.61, 0.10, 238
XYZ
20, 23, 49
LUV
55, -29, -44
HWB
203, 26%, 28%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.