Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
438CC4
RGB
67, 140, 196
HSL
206, 52%, 52%
HSB
206, 66%, 77%
CMYK
66, 29, 0, 23
LAB
55, -10, -37
LCH
55, 38, 255
OKLCH
0.62, 0.11, 244
XYZ
22, 24, 56
LUV
55, -29, -54
HWB
206, 26%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.