Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
438EDC
RGB
67, 142, 220
HSL
211, 69%, 56%
HSB
211, 70%, 86%
CMYK
70, 35, 0, 14
LAB
57, -4, -47
LCH
57, 48, 265
OKLCH
0.64, 0.14, 252
XYZ
25, 26, 71
LUV
57, -28, -73
HWB
211, 26%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.