Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
438FC8
RGB
67, 143, 200
HSL
206, 55%, 52%
HSB
206, 67%, 78%
CMYK
67, 28, 0, 22
LAB
57, -10, -37
LCH
57, 39, 254
OKLCH
0.63, 0.11, 244
XYZ
23, 25, 58
LUV
57, -30, -55
HWB
206, 26%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.