Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4396F2
RGB
67, 150, 242
HSL
212, 87%, 61%
HSB
212, 72%, 95%
CMYK
72, 38, 0, 5
LAB
60, -2, -54
LCH
60, 55, 268
OKLCH
0.67, 0.16, 253
XYZ
29, 29, 88
LUV
60, -30, -85
HWB
212, 26%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.