Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
439EFB
RGB
67, 158, 251
HSL
210, 96%, 62%
HSB
210, 73%, 98%
CMYK
73, 37, 0, 2
LAB
63, -4, -55
LCH
63, 55, 266
OKLCH
0.69, 0.16, 252
XYZ
32, 33, 96
LUV
63, -33, -86
HWB
210, 26%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.