Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
439FE8
RGB
67, 159, 232
HSL
207, 78%, 59%
HSB
207, 71%, 91%
CMYK
71, 31, 0, 9
LAB
63, -10, -46
LCH
63, 47, 258
OKLCH
0.68, 0.14, 246
XYZ
29, 32, 81
LUV
63, -34, -70
HWB
207, 26%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.