Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43AED9
RGB
67, 174, 217
HSL
197, 66%, 56%
HSB
197, 69%, 85%
CMYK
69, 20, 0, 15
LAB
66, -21, -31
LCH
66, 38, 236
OKLCH
0.71, 0.11, 228
XYZ
30, 36, 71
LUV
66, -40, -46
HWB
197, 26%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.